Branding & Corporate Identity
One of the most difficult, but most important, aspects of your business is to create a strong brand that will be the foundation of your company. Scratchlines will help you paint the picture of what customers will see in your brand. We work with you to determine your brand promise, mission statement, products and services, as well as the target audiences to which they will appeal. Between the scratchlines your branding is exposed
Discovering what your customers want and need, and how they behave is an important tool used to market products accurately and increase sales. Scrachlines will help determine to whom you should be targeting by analyzing your specific market. This research will also include your largest competitors as well as businesses you may be able to work in conjunction with to further build your identity.
A corporate design is assembled within a strict set of guidelines. Scratchlines can help you build that design strategy from scratch, including your logo, and incorporate it into other corporate material. These guidelines will include color palettes, typefaces, page layouts, and the methods in which these will be used to maintain brand integrity.